UK-Formulated Made in India 💧 99.9% Pure Water✔️ Dermat Tested❤️ Cruelty-Free

Which 99.9% Water+ wipe is yours?

Same 99.9% water formula. Two wipes, two jobs.

Premium Wipes
Premium Wipes
Everyday Gentle

Premium Wipes

The everyday wipe. Soft, newborn-safe, 99.9% water.

💧
72 wipesHome pack. 20s for the bag.
☁️
99.9% water + oat extract- Fragrance-free. Alcohol-free.
🌸
Soft 60 GSMGentle on newborn skin. Won't tear.
✨
Newborn-safeFace, hands and bottom from day one.
🔒
ResealableEvery wipe stays fresh.
👶
Plastic-free wipe100% viscose.
OneWipe
OneWipe
Extra-Strong Clean

OneWipe

Same formula. 40% more cloth. One wipe does the job.

📦
60 wipesBigger sheets, fewer pulls. Goes further!
💪
Thicker, larger sheet70 GSM, 18 × 20 cm. 40% more cloth than Premium.
✨
Heavy-duty clean-upsDesigned for situations that need extra cleaning.
🧵
99.9% water + oat extractFragrance-free. Alcohol-free. Newborn-safe.
🎒
Resealable travel packEasy to carry and convenient for cleaning on the go.
1️⃣
One sheet replaces up to 3 regular wipesExtra-large coverage means you may need fewer sheets.
💬 Straight from the parents

The jury has spoken.

★★★★★

"I have been using the wipes on and off for 8 years. Its been a lifesaver for the kids skin and mine! Great for eczema prone skin that just needs the extra skin barrier"

Fatima
✓ Verified Buyer
★★★★★

"Absolutely love these wipes. They’re a decent size, strong and durable, so perfect for the nappy bag when we’re out and about."

Elizabeth
✓ Verified Buyer
★★★★★

"Have been using the wipes for our boy for a year now. They have been reliable, safe, soft, comfortable and gentle to his skin. His little bum has not had a single rash."

Daiva
✓ Verified Buyer
❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated ❤︎‎ ‎ Cruelty Free ❤︎ ‎ ‎ No Parabens or Sulphates ❤︎‎ ‎ Paediatrician Tested ❤︎ ‎ ‎ Dermatologically Tested ❤︎ ‎ ‎ UK Formulated

PROTECT LIKE MUM.

We're a small team of mums, (and a few dads!) who have put their baby brains together to create quality, premium performance products we want for our own children. We're not a huge corporate company with millions to spend, we're real mums who understand just how hard this parenting job can be, because we're going through it too. So everything we do always starts with one question - what will make parents lives easier?

From the blog